BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Distribution
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Marketing Information Systems/Market Research
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Product/Service Management
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Selling
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Detailed explanation-1: -A marketing information system, or an MIS, is a system for gathering, storing, analyzing and distributing valuable marketing data to help marketers make better decisions. The input of a marketing information system focuses on collecting relevant internal and external data to analyze and interpret.
Detailed explanation-2: -Four common types of market research techniques include surveys, interviews, focus groups, and customer observation.
Detailed explanation-3: -A marketing information system helps marketers improve their decision-making by collecting, storing, analysing, and disseminating relevant data about their marketing efforts.
Detailed explanation-4: -A marketing information system helps organizations collect, store, and analyze data about customers. This data can then be used to aid in decision-making about a large range of marketing activities (e.g., product positioning, pricing, customer segmentation).