BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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How large the ad is-number of lines and columns
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How large the ad is-¼ page, 1/2 page, whole page. Color, etc
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How large the ad is-banner on a page or side of page, etc
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Time period on the radio such as morning rush hour, and length of ad
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Time period on the television such as prime time (7 pm), length of commercial and number of times aired
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Detailed explanation-1: -The TV advertising cost depends on several factors like channel viewership, channel genre, program type, program viewership, time band, spot length etc. Determining the cost of advertising on TV and planning a campaign may take weeks to months, depending on your choice’s demand for spots in the TV program.
Detailed explanation-2: -Media Costs A range of factors goes into the cost of airing a commercial including the length of the spot, the reach (local, regional, or national), the times of the day and days of week that it airs, and the number of times you plan on running the spot.
Detailed explanation-3: -The nature of the potential market also determines the choices of the advertising media, demographics of consumer groups such as age group, income level, religion, status, spending habit, literacy level, development areas, etc.