BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

RESEARCH METHODOLOGY

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Cadburys, a manufacturer of chocolates, wants to study the market for their product on the basis of gender. Males have assigned the number 0 and females the number 1 as scales of measurement. What type of scaling method does Cadburys follow?
A
Interval Measurement
B
Ratio Measurement
C
Ordinal Measurement
D
Nominal Measurement
Explanation: 

Detailed explanation-1: -ANSWER: d) Ratio measurements Which type of validity measurement will be good for marketing research, if the instruments contain a representative sample of the universe of subject matter of interest?

Detailed explanation-2: -This data they collect is called primary data. Another type of data that may help researchers is the data that has already been gathered by someone else. This is called secondary data. What are the advantages of using these two types of data?

Detailed explanation-3: -Explanatory research attempts to clarify why and how there is a relationship between two aspects of a situation or phenomenon.

Detailed explanation-4: -Action Research: Action research aims at solving specific problems within a program, organization, or community.

There is 1 question to complete.