ECONOMICS

Detailed explanation-1: -A marketing plan is the advertising strategy that a business will implement to sell its product or service. The marketing plan will help determine who the target market is, how best to reach them, at what price point the product or service should be sold, and how the company will measure its efforts.

Detailed explanation-2: -You can reach your target audience more effectively by using targeted advertising. Whether it is Google ads or social media ads, they all provide advanced targeting options to help you reach your target audience. You can target the ads based on demographics, location, and interests of your audience.

Detailed explanation-3: -Direct-to-consumer (DTC) marketing refers to any tactics used to promote products directly to consumers versus through a retail business. A brand like Everlane, for example, could work with brands like Walmart or Amazon to promote its products.

Detailed explanation-4: -For example, a children’s toy may have boys ages 9–11 as the target market and the boys’ parents as the target audience. It may also be defined as the consumer segment most likely to be influenced by an advertising campaign. The target market is also distinct from the buyer persona.