ECONOMICS

Detailed explanation-1: -Three major categories of influences affect the consumer buying decision process: situational, psychological, and social.

Detailed explanation-2: -Personal factors: Audience demographics such as age, culture, profession, age and background play major roles in forming consumers’ interests and opinions. Social factors: A person’s social groups affect how they shop. Their income, education level and social class influence their buying behaviors.

Detailed explanation-3: -Situational Factors: These factors include the lifestyle of a consumer, use of the product or service, and the occasion for making the purchase. Personal Factors: These factors include the age of a consumer, location, and purchasing power.

Detailed explanation-4: -The situational factors involve five categories: physical surroundings, social surroundings, temporal perspective, task definition, and antecedent state.