ECONOMICS

Detailed explanation-1: -This is known as postpurchase dissonance/cognitive dissonance. It is most likely to occur among individuals with a tendency to experience anxiety, after an irrevocable purchase, when the purchase was important to the consumer, and when it involved a difficult choice between two or more alternatives.

Detailed explanation-2: -After purchasing the product, the consumer will be satisfied or dissatisfied and will engage in postpurchase behavior. Almost all major purchases result in cognitive dissonance, or discomfort caused by postpurchase conflict.

Detailed explanation-3: -If a consumer has discomfort caused by post purchase conflict, the consumer is experiencing: A. Subliminal persuasion.

Detailed explanation-4: -Impulse buys-the leading cause of post purchase dissonance is making a purchase without all of the necessary information.