ECONOMICS

COST ACCOUNTING

INFORMATION FOR DECISION MAKING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Companies must measure customer satisfaction ____
A
Regularly
B
Often
C
Ocassionally
D
Once a year
Explanation: 

Detailed explanation-1: -The reason for monitoring your organisation’s CES is that, ideally, the easier it is for customers to interact with your brand, the more they will enjoy their experience. By making it easy to do business with your organisation, you can maintain customer satisfaction and loyalty.

Detailed explanation-2: -One of the most common methods of measuring customer satisfaction is through surveys. Respondents record their feedback via multiple-choice questions, rating questions, open-ended questions, etc.

Detailed explanation-3: -Measuring customer satisfaction helps businesses identify problems, nurture customer relationships and find potential brand advocates.

Detailed explanation-4: -Weekly and daily could be an overhead, especially daily, again too much data. Annually could be too long and may vote on the day good or bad, but some companies do it annually. Quarterly would sound about right, as its like this in most good companies, good gauge time.

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