ECONOMICS

Detailed explanation-1: -Consumer behavior is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services. Consumer behaviour consists of how the consumer’s emotions, attitudes, and preferences affect buying behaviour.

Detailed explanation-2: -Consumer behavior describe how consumers make purchase decisions and how they use and dispose of the purchased goods or services. It also describes the factor that influence the purchase decision and product use. Need recognition occur when consumers are faced with an imbalance between actual and desired states.

Detailed explanation-3: -The consumer decision-making process involves five basic steps. This is the process by which consumers evaluate making a purchasing decision. The 5 steps are problem recognition, information search, alternatives evaluation, purchase decision and post-purchase evaluation.

Detailed explanation-4: -The term consumer behaviour is defined as the behaviour that consumer display in searching for, purchasing using, evaluating and disposing of products and services that they expect will satisfy their needs.