COST ACCOUNTING
INFORMATION FOR DECISION MAKING
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Consumers make three types of purchases: ____, Repeat Purchases and Long Term Commitment Purchases.
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Spontaneous Purchases
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Promotion Purchases
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Trial Purchases
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Member Purchases
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Explanation:
Detailed explanation-1: -There are three major categories of consumer decisions-nominal, limited, and extended-all with different levels of purchase involvement, ranging from high involvement to low involvement.
Detailed explanation-2: -It is the journey or buying process that consumers go through to become aware of, evaluate, and purchase a new product or service, and it consists of three stages that make up the inbound marketing framework: awareness, consideration, and decision.
Detailed explanation-3: -13) The three types of consumer buying situations are habitual buying decisions, complex buying decisions, and modified buying decisions.
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