COST ACCOUNTING
INFORMATION FOR DECISION MAKING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Consumers reduce dissonance by:
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Seeking information that reinforces the purchase decision
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Avoiding information that contradicts the purchase decision
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Revoking the original decision by returning the product
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All of the above
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Explanation:
Detailed explanation-1: -There are three key strategies to reduce or minimize cognitive dissonance: • Focus on more supportive beliefs that outweigh the dissonant belief or behavior. Reduce the importance of the conflicting belief. Change the conflicting belief so that it is consistent with other beliefs or behaviors.
Detailed explanation-2: -Dissonance can be reduced in one of three ways: a) changing existing beliefs, b) adding new beliefs, or c) reducing the importance of the beliefs.
Detailed explanation-3: -consumers. Dissonance-reducing buying behaviour occurs when the consumer is highly involved but sees little difference between brands. This is likely to be the case with the purchase of a lawn mower or a diamond ring.
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