ECONOMICS

Detailed explanation-1: -During the pre-purchase stage of service, customers search information, read materials, interact with other customers based on their needs, evaluate what they have found and then decide to make the purchase (Pedraja and Yague, 2001).

Detailed explanation-2: -1. A stage in consumer behavior where consumers compare and evaluate alternatives before acquiring the product.

Detailed explanation-3: -The consumer decision-making process involves five basic steps. This is the process by which consumers evaluate making a purchasing decision. The 5 steps are problem recognition, information search, alternatives evaluation, purchase decision and post-purchase evaluation.

Detailed explanation-4: -the stage in buyer decision-making where potential buyers get information about a product through advertisements, sales brochures and personal contacts.