ECONOMICS

Detailed explanation-1: -The last type of impulse purchase that Stern includes is “Planned Impulse Buying.” This type of impulse buying occurs when a consumer goes into a store with certain items in mind, but is waiting for deals to entice them to make the purchase.

Detailed explanation-2: -Impulsive buying means making an unplanned purchase. It is based on an irrational thinking. Marketers try to tap this behavior of customers to boost sales. There is a great likelihood that customers end up making a purchase of products after entering the hypermarket without any actual intent of doing so.

Detailed explanation-3: -Impulsive buying is a consumer buying behavior where you buy something without thoughtful consideration or planning. It’s characterized by a sudden strong urge to make a purchase, usually in response to a positive emotional state such as excitement or happiness.

Detailed explanation-4: -Intuitively, an impulse purchase is one that is not planned. More specifically, it is an immediate act to purchase a product or service and more often driven by an emotion or previously unrecognised desire. In other words, this is a purchasing decision that is based entirely on “want” and not on “need”.