ECONOMICS

Detailed explanation-1: -A post-purchase dissonance is a form of cognitive dissonance studied in consumer behavior. This form of purchase regret occurs when a customer prizes a specific product and completes a purchase but then experiences dissatisfaction because of the product or service quality.

Detailed explanation-2: -Cognitive Dissonance. post-purchase anxiety caused by the doubt of whether a correct purchase decision has been made.

Detailed explanation-3: -What leads to post-purchase dissonance among customers? There are many things that can create a conflict in customers’ minds after buying a product: Customers feel that the product quantity doesn’t meet their expectations. Customers get involved in impulsive buying without doing the necessary research.

Detailed explanation-4: -Post Purchase Dissonance, or buyer’s remorse, is the result of customer dissatisfaction. It occurs when the customer experiences feelings of psychological tension or anxiety after shopping with you.