ECONOMICS

COST ACCOUNTING

INFORMATION FOR DECISION MAKING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Recognition of an unfulfilled need and develop a product that will satisfy it
A
Need recognition
B
Want
C
Stimulus
Explanation: 

Detailed explanation-1: -Need recognition is the first step in consumer buying behavior and is also called problem identification. It occurs when a consumer discovers an unmet need that must be fulfilled.

Detailed explanation-2: -Need recognition occurs when someone perceives a gap between their current circumstance and an ideal or desired circumstance (click to tweet). People need to understand they have a problem before they begin searching for an answer.

Detailed explanation-3: -The need recognition or problem recognition is the first step in the buying process. If there is no need, there is no purchase. This recognition happens when there is a gap between the consumer’s actual situation and the ideal/desired one.

Detailed explanation-4: -It takes place when a consumer feels an unfulfilled need that must be met with a particular product. The need can be triggered by internal stimuli when one of the person’s normal needs-for example, hunger or thirst-rises to a level high enough to become a drive. A need can also be triggered by external stimuli.

Detailed explanation-5: -Problem or Need Recognition This is the first stage of the Consumer Decision Process in which the consumer is able to recognize what the problem or need is and subsequently, what product or kind of product would be able to meet this need.

There is 1 question to complete.