ECONOMICS

Detailed explanation-1: -Research consistently shows that a group in a brainstorming session generates more ideas than individuals working alone. TRUE or FALSE? The answer is False.

Detailed explanation-2: -Group interactions, like brainstorming, are less effective than people realize. They can actually inhibit idea generation. According to Paul Paulus, a psychology researcher at the University of Texas at Arlington, research on group brainstorming “has found it to be less effective than individual brainstorming.

Detailed explanation-3: -Brainstorming is particularly likely to harm productivity in large teams, when teams are closely supervised, and when performance is oral rather than written. Another problem is that teams tend to give up when they notice that their efforts aren’t producing very much.

Detailed explanation-4: -Group brainstorming can generate an undeniable synergy between employees that brings everyone together. Done correctly, group brainstorming can produce solutions and transform organizations at a rate greater than the sum of every individuals’ contributions.

Detailed explanation-5: -Brainstorming allows people to think more freely, without fear of judgment. Brainstorming encourages open and ongoing collaboration to solve problems and generate innovative ideas. Brainstorming helps teams generate a large number of ideas quickly, which can be refined and merged to create the ideal solution.