Sometimes consumers skip the evaluation process entirely. This is usually because consumers sometimes buy .....

INFORMATION FOR DECISION MAKING

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Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]

Sometimes consumers skip the evaluation process entirely. This is usually because consumers sometimes buy ____

A	Because of an emergency
B	Because of impulse
C	By mistake
D	Because of desperation

Explanation:

Detailed explanation-1: -Yes, customers sometimes do skip steps in the buyer decision process. Customers might skip the evaluation of alternatives step if they are certain of their purchase choice. Customers can also decide to not purchase an item as a result of which, they will stop at the fourth step of the process-purchase decision.

Detailed explanation-2: -The consumer post-purchase evaluation process Need Recognition. Information Search. Option Evaluation.

Detailed explanation-3: -The evaluation of alternatives often involves consumers drawing on their evoke, inept, and insert sets to help them in the decision making process. The brands and products that consumers compare-their evoked set – represent the alternatives being considered by consumers during the problem-solving process.

Detailed explanation-4: -Consumer s buyer behaviour is influenced by four major factors: 1) Cultural, 2) Social, 3) Personal, 4) Psychological. These factors cause consumers to develop product and brand preferences.

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INFORMATION FOR DECISION MAKING