COST ACCOUNTING
INFORMATION FOR DECISION MAKING
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[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Detailed explanation-1: -Situational Factors: These factors include the lifestyle of a consumer, use of the product or service, and the occasion for making the purchase. Personal Factors: These factors include the age of a consumer, location, and purchasing power.
Detailed explanation-2: -1. Problem recognition. The first step of the consumer decision-making process is recognizing the need for a service or product.
Detailed explanation-3: -Evaluation of alternatives (consideration): This is the stage when a customer is comparing options to make the best choice. Purchasing decision (conversion): During this stage, buying behaviour turns into action – it’s time for the consumer to buy.
Detailed explanation-4: -Consumers Union of United States, Inc.