ECONOMICS

Detailed explanation-1: -Problem Recognition Style was considered to range between two extremes: Actual State Types (who tend to perceive clothing problems only when their clothes fail to perform satisfactorily) and Desired State Types (for whom the decision process will be triggered frequently due to the desire for something new).

Detailed explanation-2: -Types of Problem Recognition Problems are generally of two types: operational problems and inactive problems. Operational problems are those consumers are aware of or will become aware of during a normal course of action. Inactive problems are those problems of which consumers are not yet aware.

Detailed explanation-3: -An actual state is the way an individual perceives his or her feelings and situation to be at the present time. A desired state is the way an individual wants to feel or be at the present time.

Detailed explanation-4: -This motivation to resolve a particular problem however depends on two factors: the magnitude of the discrepancy between the desired and actual states, and the importance of the problem.

Detailed explanation-5: -Need Recognition Whether we act to resolve a particular problem depends upon two factors: (1) the magnitude of the discrepancy between what we have and what we need, and (2) the importance of the problem.