COST ACCOUNTING
INFORMATION FOR DECISION MAKING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Cultural Dominated
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Buyer Dominated
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Consumer Dominated
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Marketer Dominated
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Detailed explanation-1: -marketer-dominated source Influence delivered from a marketing agent e.g., advertising, personal selling. non-marketer-dominated source Influence delivered from an entity outside a marketing organization; e.g., friends, family, the media.
Detailed explanation-2: -Marketer-dominated sources of information originate with the sellers of products and services, and include advertising, company websites, salespeople, and point-of-purchase displays in stores.
Detailed explanation-3: -To explain information search, the economics of information identifies two types of search costs that influence information search – external and cognitive.
Detailed explanation-4: -Personal sources that are not marketer dominated include advice from friends and family. Online forums are non-personal sources that are non-marketer dominated.