COST ACCOUNTING
INFORMATION FOR DECISION MAKING
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Thought process of a purchasing decision
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Cognitive dissonance
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Consumer Decision Making
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Target Market
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Explanation:
Detailed explanation-1: -The consumer decision-making process involves five basic steps. This is the process by which consumers evaluate making a purchasing decision. The 5 steps are problem recognition, information search, alternatives evaluation, purchase decision and post-purchase evaluation.
Detailed explanation-2: -Purchase decision is the thought process that leads a consumer from identifying a need, generating options, and choosing a specific product and brand.
Detailed explanation-3: -The consumer decision-making process consists of seven steps, which are a stimulus, need recognition, information search, evaluations of alternatives, purchasing decisions, and evaluation of purchase decisions.
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