ECONOMICS

Detailed explanation-1: -The business of business should not be about money, it should be about responsibility. It should be about public good, not private greed.”-Dame Anita Roddick, founder of The Body Shop, in her book Business as Unusual, in 2000.

Detailed explanation-2: -Anita was impatient and intuitive with the courage to take risks and the resilience to deal with mistakes; she was passionate and unreasonable with the mindset of a delinquent and the humour of a sailor. She was human and humane, strong yet vulnerable. She was one of a kind.

Detailed explanation-3: -She grew a single shop into an international empire and proved that a company can gain loyal customers and succeed by simply providing product information rather than employing high-powered advertising and high-pressure selling. Early in her career, Anita Roddick displayed a natural talent for garnering free publicity.

Detailed explanation-4: -Throughout her life, Roddick lent her name and time to numerous causes-she campaigned for debt relief for Third World nations, the rights of indigenous peoples in South America and the preservation of the rain forest, to name but a few.