COST ACCOUNTING
INFORMATION FOR DECISION MAKING
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Self-serving bias
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Contrast Effect
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Selective Perception
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Halo Effect
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Detailed explanation-1: -Answer and Explanation: The answer is c) selective perception. It is simply easier to identify things that we are familiar with because of our relationship to them.
Detailed explanation-2: -An example of selective perception is the placebo effect, where beliefs change perception.
Detailed explanation-3: -e) Selective perception is the tendency to single out those aspects of a situation, person, or object that are consistent with one’s own needs, values, or attitudes.
Detailed explanation-4: -A common halo effect example is attractiveness, and the tendency to assign positive qualities to an attractive person. For example, you might see a physically beautiful person and assume they are generous, smart, or trustworthy.