ECONOMICS

Detailed explanation-1: -In the simplest terms, your marketing budget should be a percentage of your revenue. A common rule of thumb is that B2B companies should spend between 2 and 5% of their revenue on marketing. For B2C companies, the proportion is often higher-between 5 and 10%.

Detailed explanation-2: -The marketing-to-sales expense ratio, along with the other ratios, is relatively simple to calculate. To calculate, divide the total marketing spending by the total sales revenue and multiply the results by 100 to get a percentage.

Detailed explanation-3: -Determine the total sales and expenses for the period. Divide the expenses by the total sales. Multiply the result by 100 to get the percentage.

Detailed explanation-4: -Profit margin is one of the commonly used profitability ratios to gauge the degree to which a company or a business activity makes money. It represents what percentage of sales has turned into profits.