ECONOMICS

Detailed explanation-1: -They simply measure how engaged your current and potential customers are with your marketing campaigns and content. Common engagement metrics include: Social engagements; numbers of likes, comments etc. Website engagement; the number of page views, time on page etc.

Detailed explanation-2: -Sales: The number of sales you close or the gross revenue from those sales. Net revenue: The amount of revenue your company received minus expenditures. Customer acquisition: The number of new customers you gained. Engagement: The degree to which customers interact with your brand and the quality of those interactions.

Detailed explanation-3: -Analysis: The four key methods for marketing measurement to maximise impact. Categories: Attribution, Best Practice, Customer Experience, Data-driven marketing, Web Analytics, Joseph Enever is a Research Director covering Marketing Data and Analytics.

Detailed explanation-4: -Marketing effectiveness is measured by the short-term and long-term revenue generated by a campaign and by how well the company’s costs of customer acquisition are lowered during that campaign. A good customer data platform can contribute to your marketing effectiveness.