ECONOMICS

Detailed explanation-1: -Repeat Customer Rate is the proportion of your customers who have made at least two purchases during a certain time period. It is usually expressed as a percentage and is a KPI commonly tracked by ecommerce businesses.

Detailed explanation-2: -Returning customers are those who’ve purchased from your company once before and decide to buy from you again.

Detailed explanation-3: -It gives an overview of the evolution in the number of clients, as well as giving more insight into the sales team’s performance. This KPI, therefore, shows the impact certain actions are having in your potential customers-if they are converting more or less than in past periods.

Detailed explanation-4: -Repeat orders can mean two things in ecommerce: when a product gets reordered by the same customers or when a customer just places another order. Both are signs of high customer satisfaction and good customer retention.