BANKING AFFAIRS

Detailed explanation-1: -When a problem arises, the way the company handles the issues can have a positive or negative effect on their brand. Public relations is the process of providing information regarding the problem and the plans the company has to fix the situation.

Detailed explanation-2: -The PR issues management process has six key steps: identify potential issues; set priorities; establish a position on the issues; develop the response; take action; and monitor the issue.

Detailed explanation-3: -While there are many models of the issues management, most contend that the process comprises between five and 10 steps that fall into three major categories: (1) issue identification and analysis, (2) strategic decision-making and action, and (3) evaluation.

Detailed explanation-4: -Issues management involves prioritizing and proactively addressing public policy and reputation issues that can affect an organization’s success. Many large companies use issues management techniques to keep their external relations activities focused on high-priority challenges and opportunities.

Detailed explanation-5: -Key Takeaways. Public relations (PR) refers to managing how others see and feel about a person, brand, or company. PR for corporations, notably publicly traded companies, focuses on maintaining a positive corporate image while handling media requests and shareholder inquiries.