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Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
India’s new e-commerce policy came into effect from 01st February 2019. Which of the is not the highlights of this policy?
A
Bars online retailers from selling products through vendors in which they have an equity interest
B
All online retailers will be required to maintain a level playing field for all the vendors selling their products on the platform, and it shall not affect the sale prices of goods in any manner
C
The e-commerce retailer and whole seller shall be deemed to own the inventory of a vendor if over 50% of the purchases of such a vendor are through it
D
Restricts marketplaces from influencing prices in a bid to curb deep discounting. With this, special offers like cashback, extended warranties, faster deliveries to some brands will be prohibited, with the view to provide a level playing field
Explanation: 

Detailed explanation-1: -The draft national e-commerce policy 2019 states that the e-commerce platforms use network effects and mining of unstructured data to create entry barriers. We argue that network effects alone do not create sustainable competitive advantage for the platforms.

Detailed explanation-2: -New e-commerce rules restrict players from selling the products of companies in which they have a stake and capping the percentage of inventory that a vendor can sell through a marketplace entity (IT platform of an e-commerce entity) or its group companies.

Detailed explanation-3: -Under the FDI Policy in India, the Equity/FDI cap on e-commerce activities is set at 100% through the automatic route. However, e-commerce startups and entities should engage only in the Business to Business (B2B) e-commerce and not in the Business to Consumer (B2C) e-commerce.

Detailed explanation-4: -The marketplace model refers to the business model where e-commerce marketplaces provide a centralized platform to multiple sellers where they can sell their products while connecting with potential customers.

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