BANKING AFFAIRS

Detailed explanation-1: -IndusInd Bank launched its new Sonic Identity today, which is essentially a musical logo, as part of its branding initiatives.

Detailed explanation-2: -A MOGO® is essentially a short form for ‘musical logo’. It is the sonic essence of a brand in musical terms and evokes its core values, emotions and persona. Why do I need a MOGO ®? In this digital era, music and sound play an equally important role as the visual in creating a brand’s identity.

Detailed explanation-3: -The Zebu is not only a quintessential symbol of the ancient civilization, but it also represents the vibrant and progressive community from which we draw our inspiration.

Detailed explanation-4: -The ‘Zebu’ bull embodies the rich heritage of the ancient Indus Valley Civilization that represents a vibrant and progressive community which is synonymous with the city of Mumbai, and resonates the sense of positivity and undaunted spirit of its residents.

Detailed explanation-5: -ICICI Bank scored higher in 9 areas: Overall Rating, Culture & Values, Diversity & Inclusion, Senior Management, Compensation & Benefits, Career Opportunities, CEO Approval, Recommend to a friend and Positive Business Outlook. IndusInd Bank scored higher in 1 area: Work-life balance.