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Detailed explanation-1: -Product customization refers to enabling customers to personalize a product according to their needs and preferences. Add ons, exclusive functionalities, templates, and flexibility with product design all count as different forms of personalization.

Detailed explanation-2: -This can affect product design, placement, advertising efforts, etc. Customs-Unique cultures have unique customs or ways of going about doing things. A marketing strategy must take these customs into consideration when determining what products to introduce, how to introduce them, and how to promote them.

Detailed explanation-3: -Standardised products are those for which the cost is predetermined and there is no scope for alteration it requires long distribution channel. Customized products are those which are made according to the discretion of the customer and there is a scope for alteration.