CHILD DEVELOPMENT PEDAGOGY

Detailed explanation-1: -The peripheral route is an indirect route that uses peripheral cues to associate positivity with the message (Petty & Cacioppo, 1984). Instead of focusing on the facts and a product’s quality, the peripheral route relies on association with positive characteristics such as positive emotions and celebrity endorsement.

Detailed explanation-2: -There are two primary routes to persuasion. The central route to persuasion uses facts and information to persuade potential consumers. The peripheral route uses positive association with cues such as beauty, fame, and positive emotions.

Detailed explanation-3: -The peripheral route involves the use of information unrelated to the message to increase acceptance of the message. For example, celebrities endorse a car type in a sales ad. This type of attitude change tends to be weak, short-lived, and may happen with little conscious effort.

Detailed explanation-4: -Peripheral Route Processing (also known as Peripheral Route To Persuasion) occurs when someone evaluates a message, such as an advertisement, on the basis of physical attractiveness, background music, or other surface-level characteristics rather than the actual content of the message.