CHILD DEVELOPMENT PEDAGOGY

Detailed explanation-1: -There are two primary routes to persuasion. The central route to persuasion uses facts and information to persuade potential consumers. The peripheral route uses positive association with cues such as beauty, fame, and positive emotions.

Detailed explanation-2: -The ELM proposes two major routes to persuasion: the central route and the peripheral route. Under the central route, persuasion will likely result from a person’s careful and thoughtful consideration of the true merits of the information presented in support of an advocacy.

Detailed explanation-3: -Central route to persuasion occurs when a person is persuaded by the content of the message. Peripheral route to persuasion occurs when a person is persuaded by something other than the message’s content.

Detailed explanation-4: -The two factors that determine which route to persuasion someone takes are motivation and ability. An individual must have both motivation and the ability to pay attention, which leads to the central route to persuasion.

Detailed explanation-5: -the process by which attitudes are formed or changed as a result of using peripheral cues rather than carefully scrutinizing and thinking about the central merits of attitude-relevant information.