CHILD DEVELOPMENT PEDAGOGY

Detailed explanation-1: -The central route to persuasion is a logic-driven approach, using data and facts to convince people of an argument or product’s worthiness. Persuasion that uses this approach assumes that the target audience is motivated and analytical when presented with the message.

Detailed explanation-2: -The central route to persuasion works best when the target of persuasion, or the audience, is analytical and willing to engage in processing of the information.

Detailed explanation-3: -The central route is logic driven and uses data and facts to convince people of an argument’s worthiness. For example, a car company seeking to persuade you to purchase their model will emphasize the car’s safety features and fuel economy.

Detailed explanation-4: -When motivation and ability to process the message are high, the person will usually take the central route. But when the person lacks either the motivation or the ability to process the message, he or she will be more likely to take the peripheral route.