With regards to ground beef, consumers respond more positively to an ad describing it as 75 percent lean than to one referring to its 25 percent fat content. This is an example of:

COGNITION AND EMOTIONS

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Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]

With regards to ground beef, consumers respond more positively to an ad describing it as “75 percent lean” than to one referring to its “25 percent fat” content. This is an example of:

A	The framing effect
B	Confirmation bias
C	Mental set
D	Overconfidence

Explanation:

Detailed explanation-1: -In relation to ground beef, consumers respond more positively to an ad describing it as “75 percent lean” than to one referring to its “25 percent fat” content. This is an example of: A) the framing effect.

Detailed explanation-2: -Heuristics: “common sense” or rule of thumb strategies which allow us to solve problems efficiently and usually quickly.

Detailed explanation-3: -Heuristics can be mental shortcuts that ease the cognitive load of making a decision. Examples that employ heuristics include using trial and error, a rule of thumb or an educated guess.

Detailed explanation-4: -3 Heuristics The availability heuristic refers to the tendency to assess the probability of an event based on the ease with which instances of that event come to mind.

Detailed explanation-5: -The tendency to make judgments of the frequency or likelihood that an event occurs on the basis of the ease with which it can be retrieved from memory is known as the availability heuristic (MacLeod & Campbell, 1992; Tversky & Kahneman, 1973).

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