CHILD DEVELOPMENT PEDAGOGY

Detailed explanation-1: -Advertising, however, is a long-term play. Think of a train ramping up to gain momentum; this is your advertising campaign. It can take time to build, but once you have momentum going, it’s easier to keep it there. Remember, it takes people multiple times seeing your message before they take action.

Detailed explanation-2: -At its core, long-term advertising is based on branding and brand loyalty whereas short-term advertising is focused on immediate results. A successful long-term strategy will be built around establishing brand awareness and loyalty so that consumers will identify themselves with a particular brand.

Detailed explanation-3: -Short-term advertising serves as the attention grabber, drawing customers in with direct information about a new product or business. It’s common to promote specials and deals in short-term advertising because it piques interest right away.

Detailed explanation-4: -Usually, short term marketing is used to accomplish a goal within a day, week, or monthly basis. Your business can start with short-term marketing to get a quick win; however, your business’s goal should be to build a long-term marketing strategy to help achieve the big picture.