GROWTH DEVELOPMENT CHILD
DEVELOPMENT AND LEARNING
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Sales growth slows down.
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Profits increase.
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c. Competition becomes less intense.
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It is the easiest stage for marketers.
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Detailed explanation-1: -During the maturity stage of the product life cycle, the sharp growth in sales begins to slow, and profits at the beginning of this stage decline.
Detailed explanation-2: -Which of the following statements is true of the market maturity stage of the new-product life cycle? During the market maturity stage, promotion costs rise and some competitors cute prices to attract business.
Detailed explanation-3: -During the maturity stage, competition is at the highest level. Rival companies have had enough time to introduce competing and improved products, and competition for customers is usually highest. Sales levels stabilize, and a company strives to have its product exist in this maturity stage for as long as possible.
Detailed explanation-4: -The maturity stage of the product life cycle is characterized by a slowdown of growth in both the sales and profit areas. A company realizes that one of its products has become obsolete in the market since its sales and profits have consistently declined.
Detailed explanation-5: -The maturity stage of the product life cycle is when business growth levels out because the product has saturated its market. Ironically, this is where the money is made, but it’s also where the product – and business – is at the most risk of disruption from below.