..... refers to a strategy in which a message presents two or more specifically named or recognizably presented brands and evaluates them in terms of one or more specific attributes.

EMOTIONAL DEVELOPMENT

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Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]

____ refers to a strategy in which a message presents two or more specifically named or recognizably presented brands and evaluates them in terms of one or more specific attributes.

A	Cognitive differentiation
B	Emotional appeal
C	Comparative advertising
D	Conclusion advertising

Explanation:

Detailed explanation-1: -According to cognitive dissonance theory, there is a tendency for individuals to seek consistency among their cognitions (i.e., beliefs, opinions). When there is an inconsistency between attitudes or behaviors (dissonance), something must change to eliminate the dissonance.

Detailed explanation-2: -Self-perception theory was first proposed by Daryl Bem in 19671 as an alternative account of cognitive dissonance, where certain circumstances lead to self-described attitudes that are a function of the individual’s observations of their own behavior.

Detailed explanation-3: -Which statement best explains the research findings about using two-sided messages to communicate with consumers? Two-sided messages can be quite effective, yet marketers rarely use them.

Detailed explanation-4: -Chapter 7: Attitudes. A lasting, general evaluation of people (including oneself), objects, advertisements, or issues. Anything toward which one has an attitude is called an Attitude Object.

There is 1 question to complete.

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EMOTIONAL DEVELOPMENT