CHILD DEVELOPMENT PEDAGOGY

Detailed explanation-1: -Source credibility. refers to a communicator’s expertise, objectivity, or trustworthiness. Consumer believes that this source is competent and that they will provide the necessary information we need when we evaluate competing products.

Detailed explanation-2: -Believability. A credible communicator is perceived as both expert and trustworthy.

Detailed explanation-3: -The choice of your message source is important because it determines how consumers will relate with your brand. There are three main categories of message source attributes: credibility, attractiveness and power.

Detailed explanation-4: -Source attractiveness refers to the source’s perceived social value, not just his or her physical appearance. High social value comes partly from physical attractiveness but also from personality, social status, or similarity to the receiver.

Detailed explanation-5: -Source attractiveness. Refers to the social value recipients attribute to a communicator. This includes a person’s physical appearance, personality, social status or similarity to the receiver.