CHILD DEVELOPMENT PEDAGOGY

Detailed explanation-1: -Marketers measure and assess consumer attitudes, using the multi-attribute attitude model, to improve the positioning of products and brands and firms. To begin, the model has three components: attributes, beliefs, and weights. Attributes are the characteristics of the product or brand or firm.

Detailed explanation-2: -Customer’s position concerning product/service The multi-attribute model helps take the customer’s position/attitude concerning the product/service. Understanding the relative Position of your customer is critical in identifying appropriate marketing strategies.

Detailed explanation-3: -The Multi Attribute Model breaks down the consumer’s overall attitude and behavior into smaller components. These components could be perceived benefits, functions, product features, etc., and are collectively known as Product Attributes.

Detailed explanation-4: -Multiattribute models are used to understand and measure attitudes. The basic multiattribute model has three elements-attributes, beliefs, and weights.