CHILD DEVELOPMENT PEDAGOGY

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GROWTH DEVELOPMENT CHILD

EMOTIONAL DEVELOPMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
The ____ hierarchy of effects assumes the consumer does not initially have a strong preference for one brand over another. Instead, a consumer acts on the basis of limited knowledge and then forms an evaluation only after the product has been purchased or use
A
experiential
B
habitual
C
low-involvement
D
standard learning
Explanation: 

Detailed explanation-1: -THIS hierarchy assumes the consumer does not initially have a strong preference for one brand over another. Most messages merely present one or more positive attributes about a product or reasons to buy it.

Detailed explanation-2: -The high-involvement hierarchy assumes that a person approaches a product decision as a problem-solving process. limited knowledge and forms an evaluation only after he or she has bought the product.

Detailed explanation-3: -Self-perception theory was first proposed by Daryl Bem in 19671 as an alternative account of cognitive dissonance, where certain circumstances lead to self-described attitudes that are a function of the individual’s observations of their own behavior.

Detailed explanation-4: -Cognitive dissonance theory postulates that an underlying psychological tension is created when an individual’s behavior is inconsistent with his or her thoughts and beliefs. This underlying tension then motivates an individual to make an attitude change that would produce consistency between thoughts and behaviors.

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