CHILD DEVELOPMENT PEDAGOGY

Detailed explanation-1: -According to cognitive dissonance theory, there is a tendency for individuals to seek consistency among their cognitions (i.e., beliefs, opinions). When there is an inconsistency between attitudes or behaviors (dissonance), something must change to eliminate the dissonance.

Detailed explanation-2: -According to the elaboration likelihood model (ELM), marketers are likely to use the central route of persuasion to change consumer attitudes for high involvement purchases. The central route of persuasion can be more effective because consumers would be more likely to read the “message” and process the information.

Detailed explanation-3: -Which of the following illustrates peripheral route persuasion? Ethan is tempted to buy a new car because he is impressed that his favorite actress advertises the car on television commercials.

Detailed explanation-4: -Self-perception theory was first proposed by Daryl Bem in 19671 as an alternative account of cognitive dissonance, where certain circumstances lead to self-described attitudes that are a function of the individual’s observations of their own behavior.