COMPUTER APPLICATIONS
E COMMERCE AND E BUSINESS APPLICATIONS
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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____ is preparation of information for individual consumers.
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Personalization
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Ubiquity
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Localization
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Interactivity
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Explanation:
Detailed explanation-1: -Personalization is the act of tailoring an experience or communication based on information a company has learned about an individual. Just like you may tailor a gift for a good friend, companies can tailor experiences or communications based on information they learn about their prospects and customers.
Detailed explanation-2: -Spotify and Netflix are examples of personalized content. Spotify users rely on personalized playlists that are curates for them based on what they’ve listened to before. And the same applies for watching TV shows and movies through Netflix.
Detailed explanation-3: -Examples of personalized content include the following: interactive quizzes. emails. retargeted ads.
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