Location-based commerce can deliver real-time information, such as traffic updates or weather reports, to the smartphone so the user can plan accordingly.

E COMMERCE AND E BUSINESS APPLICATIONS

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Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]

A	True
B	False
C	Either A or B
D	None of the above

Explanation:

Detailed explanation-1: -A location-based service (LBS) is a software service for mobile device applications that requires knowledge about where the mobile device is geographically located. The application collects geodata, which is data gathered in real time using one or more location tracking technologies.

Detailed explanation-2: -Location-based marketing is a direct marketing strategy that uses a mobile device’s location to distribute content or services (such as push notifications) associated with a particular place.

Detailed explanation-3: -Location-based marketing allows organizations to target consumers at a granular, person level with online or offline messaging based on their physical location. Using location data, marketing teams are able to reach consumers based on qualifiers like proximity to a store, events happening in their region, and more.

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COMPUTER FUNDAMENTALS

COMPUTER APPLICATIONS

E COMMERCE AND E BUSINESS APPLICATIONS