COMPUTER FUNDAMENTALS

COMPUTER APPLICATIONS

E COMMERCE AND E BUSINESS APPLICATIONS

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which of the following features of e-commerce technology enables merchants to market and sell “complex” goods and services to consumers via marketing messages that can integrate video, audio, and text?
A
richness
B
ubiquity
C
information density
D
personalization
Explanation: 

Detailed explanation-1: -Which of the following dimensions of e-commerce technology involves engaging consumers in a dialog that dynamically adjusts the experience to the individual? Exposing an individual to ads that are chosen and based on the online behavior of the individual is referred to as: behavioral targeting.

Detailed explanation-2: -global reachC) information densityD) social technologyAnswer:D. The social technology refers to all the social media that helps people to communicate with each other and share information. The social technology may allow its users to participate in online content creation.

Detailed explanation-3: -2) Global Marketplace : E-commerce provides global marketplace from where consumers can purchase products according to their needs situated anywhere in the world.

There is 1 question to complete.