COMPUTER FUNDAMENTALS

COMPUTER ETHICS AND SECURITY

ETHICS IN COMPUTING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
____ encourages individuals to pass along a marketing message to others, thus creating the potential for exponential growth in the message’s exposure and influence.
A
Social Networking
B
Direct Advertising
C
Viral marketing
D
Indirect Advertising
Explanation: 

Detailed explanation-1: -Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence.

Detailed explanation-2: -Viral marketing is a sales technique that involves organic or word-of-mouth information about a product or service to spread at an ever-increasing rate. The Internet and the advent of social media have greatly increased the number of viral messages in the form of memes, shares, likes, and forwards.

Detailed explanation-3: -Viral marketing is a style of promotion that relies on an audience to organically generate and push the message of a product or service. On social media, marketing is considered “viral” when it’s being shared rapidly by the public at large (with a compounding effect) rather than just its target audience.

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