COMPUTER FUNDAMENTALS

Detailed explanation-1: -We now have access to so much information that we actually forget the specific nuances of what we read, where we read them, and who wrote them. We forget what’s available all the time because we live in an age of hyperabundant textuality. Now, when we’re lost, we’re just one click away from the answer.

Detailed explanation-2: -Blindly believing everything you read can cause you to make poor strategic decisions, waste time on tactics that don’t matter, ditch tactics that actually work, write crappy blog articles that your audience don’t care about, work with the wrong agencies, take on the wrong customers… you get the point.