COMPUTER ETHICS AND SECURITY
ETHICS IN COMPUTING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Identify this trademark slogan with its appropriate company:"I’m Lovin’ It”
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Burger King
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Wendy’s
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McDonalds
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Hardee’s
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Explanation:
Detailed explanation-1: -The word “McDonald’s” is a trademark. We call this a standard character text trademark and it would be on its own USPTO trademark application if you wanted a federal registration for it. The Golden Arches is a logo, but this too is serving as a trademark. We refer to this as an image or stylized trademark.
Detailed explanation-2: -The “I’m Lovin’ It” global brand messaging first launched in September 2003 in ads fronted by US pop star Justin Timberlake. Timberlake was subsequently replaced by US soul group Destiny’s Child. Brand experts have suggested that the McDonald’s overhaul of the “I’m lovin’ it” strapline was overdue.
There is 1 question to complete.