COMPUTER FUNDAMENTALS

COMPUTER HARDWARE

INPUT DEVICES

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Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]

A company wants to invest in an advertising strategy that will increase sales by those people coming in contact with their advertisement. What would you recommend they use?

A	QR codes so people can access websites more conveniently rather than typing url
B	Sending personal emails to interested people
C	Handing out fliers and promising discounts to people who wish to buy
D	None of the above

Explanation:

Detailed explanation-1: -QR codes allow you to easily measure the effectiveness of a campaign or a particular ad, such as a magazine ad. They also can help you collect first-party data, something that is extremely important as marketing giants like Google move away from third-party data.

Detailed explanation-2: -As QR codes need to be scanned by your customers using their smartphones, you make them more involved with your brand. It triggers your customers to take action and anticipate what information they will see once they scan the QR code.

Detailed explanation-3: -QR codes let you collect data straight from your customers-data you own and can use effectively. You can use this data for lead generation, targeted marketing and more. QR codes enable customer self-service. QR codes help you give power back to the customer.

There is 1 question to complete.