Another critical piece of the planning phase, a conversion map shows you the alignment between pages, their calls to action and the stage in the buyers journey.

INTERNET AND WEB TECHNOLOGIES

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Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]

Another critical piece of the planning phase, a conversion map shows you the alignment between pages, their calls to action and the stage in the buyer’s journey.

A	Conversion Map
B	Navigation Map
C	Structural Elements
D	User Research
E	Elements

Explanation:

Detailed explanation-1: -The buyer’s journey is the process by which every potential customer decides on a product or service. In general, every buyer follows three main steps in the buying process before becoming a customer: awareness, consideration, and decision.

Detailed explanation-2: -A buyer’s journey is the process a prospect goes through to become a customer, while a customer’s journey is the process of nurturing existing customers to retain their business. In the sales and marketing machines of modern companies, both are important for very different reasons.

Detailed explanation-3: -Set a clear objective for the map. Define your personas and highlight target customers. Define stages and identify goals for each. List out touchpoints. Gather data and customer feedback. Determine pain points and points of friction. Identify areas for improvement.

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INTERNET AND WEB TECHNOLOGIES