COMPUTER FUNDAMENTALS

Detailed explanation-1: -There are four main customer needs that an entrepreneur or small business must consider. These are price, quality, choice and convenience.

Detailed explanation-2: -By definition, customer expectations are any set of behaviors or actions that individuals anticipate when interacting with a company.

Detailed explanation-3: -Customers have increased their digital interactions with brands exponentially over the last few years. As such, they expect customer service to be available to them 24 hours a day, every day, across all channels, allowing them to connect with a brand on their preferred choice of medium.