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2016

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
According to agency Carat, Which country’s advertising growth rate is ahead of global average of 4.5 %
A
Russia
B
India
C
China
D
US
Explanation: 

Detailed explanation-1: -According to media agency Carat, which is part of the Dentsu Aegis Network, India’s 2016 advertising growth rate will be the fastest at 12 per cent, ahead of the global average of 4.5 per cent.

Detailed explanation-2: -The leading global market in terms of advertising spending is, and has been so far, the United States.

Detailed explanation-3: -At ₹48, 603 crore, digital adverts will account for 45 per cent of the total projected ad spend, while TV’s share will be 39 per cent. Globally, ad spend is projected to grow 11 per cent to touch $850 billion in 2022, with digital commanding 66 per cent of it.

Detailed explanation-4: -Indian advertising industry’s revenue growth will accelerate to 16.8 per cent in 2023, a report said on Monday. The advertising industry in the country, which has a relatively stronger economic outlook as compared to the world markets, will grow 15.8 per cent to USD 14.9 billion in 2022, the report by Group M said.

Detailed explanation-5: -The global digital advertising market size will grow from $178.29 billion in 2022 to $185.17 billion in 2023 at a compound annual growth rate (CAGR) of 3.9%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term.

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